d'Avenza. Tradition

British sartorial tradition, American oriented mass production, Italian creativity. The merging of these three elements resulted in the establishment of d’Avenza, in 1957. The intuition is due to Simon Ackermann, legendary British tailor who had already founded Chester Barrie. The location, on the contrary, is truly Italian as the company is settled in Carrara. Its name comes from one of the town’s districts, “Avenza”, though given a touch of nobility through the addition of a “d”.

Marcello Mastroianni
Giacca in seta Amalfi, 1972

Marlon Brando
Cappotto Frascati, 1972

d'avenza history

A piece of our History

Success shone immediately. The d’Avenza “shoulder” soon established as a feature mark identified all over Italy for its extraordinary lightness, its unique elegance and proving superior in quality to the classical “shoulders” of the Neapolitan sartorial tradition. Worldwide famous American actors such as Cary Grant, Tyron Power and Gregory Peck are to be spotted in the d’Avenza boutique at the corner of Via Condotti , during their stay in Rome. The first official testimonial of the brand is Marcello Mastroianni, raising star of the Italian Cinema and starring role of La dolce vita.

Cary Grant was a regular customer of the d'Avenza store during his stays in Rome

At the beginning of the Seventies d’Avenza is a worldwide famous name. These are the years of the final seal on the international fame of the company which, until today, has been proving to be a great symbol of Italian excellence and creativity all over the world.